Heavy Fine for Misleading Advertisements in 2024 from the Advertisement Board: 277.6 Million TL
The Advertisement Board, affiliated with the Ministry of Commerce, took important steps to protect consumers throughout 2024. A record-breaking sanction was achieved by imposing administrative fines totaling 277.6 million TL in 1,705 files due to misleading advertisements and unfair commercial practices. The Board conducted an effective inspection process to prevent consumer grievances and ensure justice in commercial activities.
Annual Activity Report: Details
According to the Advertisement Board’s 2024 activity report, a total of 1,917 files were examined throughout the year. While fines were imposed for 1,705 files found to be in violation of the legislation, decisions to stop broadcasting were also made. These practices played a critical role in preventing consumers from being misled and preventing unfair competition.
November Campaigns Under Supervision
The campaigns in November such as “Legendary November”, “Black Friday” and “Magnificent Friday” were subject to special supervision by the Advertisement Board. 64 files regarding discounted sales advertisements were examined and violations of legislation were detected in 57 of them.
A total of 27.4 million TL in fines were imposed due to the fake discount applications detected in these campaigns. A total of 41.3 million TL in administrative fines were imposed as a result of all inspections carried out in November. These sanctions are of great importance in terms of preventing consumers from being deceived in discount campaigns.
Fight Against Illegal Betting Advertisements
The Advertisement Board also played an active role in the inspections regarding the advertisements of illegal betting sites. While an administrative fine of 6 million TL was imposed, it was decided to remove the advertisements in question from publication. This step was taken to prevent consumers from being victimized through illegal platforms and to ensure the protection of legal order.
Consumer Protection Target
The Ministry of Commerce aims to prevent commercial practices that create the perception of fake discounts and suppress consumer will. The audits conducted by the Advertising Board aim to prevent such deceptive practices from causing inefficient use of economic resources and consumer victimization.
Sectoral Audits Will Continue
The Advertising Board announced that it will continue its investigations into deceptive advertising and commercial practices encountered in different sectors throughout 2024. The board, which prioritizes protecting the economic interests of consumers, will continue to work to ensure a transparent and fair commercial environment.
The Impact of Advertisements on the Economy
Deceptive advertisements and unfair commercial practices negatively affect not only consumers but also the general economic order. These audits conducted by the Advertising Board both protect consumers and strengthen the environment of trust in the markets.
Conclusion: A More Transparent Commercial Environment
The audits conducted and penalties imposed by the Advertising Board throughout 2024 stand out as an important step in terms of protecting commercial ethical values and raising consumer awareness. These efforts both protect consumers and form the basis of a fair commercial order by preventing unfair competition.
